Utterly Yours™ UNVEILS HOSPITAL GRADE VERSION OF ITS AWARD WINNING BREAST PILLOW AT 2006 ILCA CONFERENCE
Successful in Delivering Hands-Free Nursing, New Version of Breast Pillow Provides Health Care Communities with Immediate Breastfeeding Aid For Mothers in Post Partum

PHILADELPHIA, PA July 12, 2006 - Utterly Yours™, two-time award winner for its Utterly Yours™ Breast Pillow, will unveil a hospital grade version of the mom-invented product at the 2006 International Lactation Consultant Association [ILCA] Conference in Philadelphia, PA – the largest U.S. lactation conference that draws consultants from around the world. Designed to simplify the nursing process and provide a hands-free solution, the crescent-shaped cushion is made of a high density memory foam that positions the breast upward so that moms no longer need to hold their breast while nursing their baby.
First introduced to retailers and lactation consultants across the U.S. in August 2005, the product has been in great demand by hospitals - many of which provide breastfeeding services in an effort to assist new mothers as they begin the nursing process. The hospital grade version of the pillow is ideal for any health care professional looking to help new mothers with breastfeeding during their stay in the hospital post partum. The pillow cover is made of a white polyethylene film and lightweight polypropylene spunbond, non-woven material. It can, therefore, be surface cleaned with anti-bacterial wipes in between feedings and then simply disposed of between patients. The pillow itself is also well-protected by this waterproof cover and can be continuously re-used for months.

“My primary goal as a lactation consultant is to help new mothers with their breastfeeding needs and to teach them techniques that will allow them to relax and be comfortable with the process of nursing,” said Pat Bonasera, lactation consultant and owner of Parenting and Breastfeeding Services at Good Samaritan Hospital in San Jose, California. “Although we sell the Utterly Yours™ Breast Pillow in our Parenting and Breastfeeding store, I was anxiously awaiting the hospital grade version since this will allow us to test different sizes with mothers first-hand and reuse the pillow in between patients in a highly sanitary fashion. With hundreds of births at Good Samaritan Hospital every month, this will truly assist in giving us a practical breastfeeding aid to address one of the most common challenges we see – larger breasted moms who are frustrated with having to hold their breast in position to ensure their baby latches on and stays latched on. It’s finally a better solution to the rolled up towel!”

The Utterly Yours™ Breast Pillow is for any woman who finds breastfeeding to be a frustrating endeavor due to physically having to support her breast during feeding in order for the baby to latch on successfully. In addition to being tiresome and painful to the wrist – sometimes even causing carpel tunnel - it also makes it difficult for moms to focus on bonding with their baby and impossible to do other simple tasks like answering the phone. This product addresses this common, yet highly problematic issue by providing the most comfortable and optimal breast position for nursing. It is also conveniently sized so that moms can throw it in their purse or diaper bag and use it on the go.

The Utterly Yours™ Breast Pillow is available in four sizes and can be purchased via www.utterlyyours.com or through retailers listed on the Web site. All inquiries for bulk purchases of the hospital grade version should be directed to info@utterlyyours.com.

Utterly Yours™ was established in 2004, and was founded by a mom to help women overcome common challenges they face with motherhood. Its flagship product - The Utterly Yours™ Breast Pillow - was designed for women who have to physically support their breast while nursing to give moms a much simpler and hands-free process in order to succeed with this endeavor. To learn more about or to order the Utterly Yours™ Breast Pillow, visit www.utterlyyours.com.



Media Contact:
Nadia Jamshidi
408.859.6052
nadia@Utterlyyours.com

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