THE Utterly Yours™ BREAST
PILLOW HELPS MOMS OVERCOME CHALLENGES WITH BREASTFEEDING
Mom-Invented, First Nursing Product
to Address Need for Breast Support; Holds Breast in Position
for Hands-Free Nursing
GREAT FALLS, VA, August 9, 2005 - Utterly Yours™, which develops products based on common needs
of mothers, officially launches the first of its Mom-Invented
products - the Utterly Yours™ Breast Pillow. This product
was designed by a mom, Utterly Yours™ Founder Anita
Jamshidi, to make nursing a much simpler and hands-free process.
The Utterly Yours™ Breast Pillow is a crescent-shaped
cushion made of high density memory foam that supports and
positions the breast upward so that moms do not feel the need
to physically hold their breast while trying to feed their
baby.
A COMMON PROBLEM FOR THE COMMON MOM
The Utterly Yours™ Breast Pillow is designed for larger
breasted women, as well as women with average sized breasts
that are deflated - a common scenario after multiple births.
In both cases, nursing can be an extremely challenging and
frustrating endeavor as it requires moms to physically support
their breast up during feeding making it hard to focus on
bonding with the baby and impossible to multi-task by attending
to another child or even taking a phone call. When dealing
with these forces of gravity, these moms must constantly adjust
or hold their breast to provide the best position for their
baby. This makes nursing a tiresome, frustrating, and often
painful to the wrist-based activity. The Utterly Yours™
Breast Pillow provides the most comfortable and optimal breast
position for nursing, and finally gives moms relief and freedom
to provide optimal nutrition for their baby.
LACTATION EXPERTS LAUD THE Utterly Yours™
BREAST PILLOW AS THE MISSING LINK - FINALLY A REPLACEMENT
FOR THE ROLLED UP TOWEL
The Utterly Yours™ Breast Pillow generated excitement
as it was demonstrated to dozens of professional lactation
consultants at the recent International Lactation Consultant
Association [ILCA] Conference in Chicago, IL. - The largest
U.S. lactation conference that draws consultants from around
the world.
Lactation consultants help moms with their breastfeeding needs
by teaching them the best techniques and ways to relax and
bond with their baby. One of the most common challenges they
witness - and this sentiment was echoed at the conference
- is the frustration larger breasted women go through, as
they have to hold their breast up while nursing so that their
baby can latch on successfully. Many consultants recommend
that moms roll up a towel to place under their breast for
added support. This, however, has its own challenges since
the towel does not always stay in place, may cause pressure,
and still does not lift the breast to the best angle. The
Utterly Yours™ Breast Pillow is the first product that
addresses this very common, yet highly problematic issue,
giving lactation consultants a solution to offer their clients.
DESIGNED BY A MOM FOR MOMS
The Utterly Yours™ Breast Pillow was created by a mother
of three children who nursed all three children for the first
year of their lives even though it was a very frustrating
activity.
“When I was nursing my second child, I realized that
unless I miraculously grew a third hand, this was going to
be one of my most challenging activities in motherhood,”
said Anita Jamshidi, inventor of the Utterly Yours™
Breast Pillow and a mom to three children now three, six and
seven years old. “After three children, the shape of
my breasts changed significantly, requiring me to physically
hold my breast up while nursing. I had two children to keep
occupied while trying to nurse my newborn, but without a free
hand, this was nearly impossible. Even though I was committed
to nursing all three of my children, I watched too many women
give up because of their frustrations. I was determined to
figure out a way to make nursing a more enjoyable and painless
process so that moms wouldn’t give up. It was through
these experiences that I developed this product in hopes of
helping other moms persist and succeed with breastfeeding.”
The Utterly Yours™ Breast Pillow is easy to use. Moms
simply hold the crescent-shaped cushion in the palm of their
hand, compress and position at the base of the breast, and
release. The pillow will return to its original shape, lifting
and supporting the breast for a more comfortable and hands-free
nursing experience. It also comes with a water-resistant,
removable cover that can be machine-washed.
PILLOW IMPRESSES RETAILERS
”I really love the concept of the Utterly Yours™
Breast Pillow as a way to create a more comfortable nursing
position for moms,” said Felina Rakowski-Gallagher,
owner of New York City’s first breastfeeding boutique,
The Upper Breast Side. “It’s often the little
things that bring positive strides for both mom and baby during
their early stages together. I also applaud the mom who invented
this product for a unique idea, as well as a fun image which
alone can bring a smile to people’s faces.”
Utterly Yours™ is pleased to announce increased availability
with this official launch of the product. The Utterly Yours™
Breast Pillow is currently available at select retailers including
MomInventors, The Upper Breast Side, The Pump Connection and
BabyTalk to name a few, as well as directly via the Utterly Yours™ Website at www.Utterlyyours.com.
The product is available in small, medium, large and extra
large - visit the website to determine which size best fits
your needs. Suggested retail prices are $9.95, $12.95, $15.95
and $19.95 respectively with additional covers sold separately.
Wholesalers should direct inquiries to info@utterlyyours.com.
Utterly Yours™ was established in 2004, and was founded
by a mom to help women overcome common challenges they face
with motherhood. Its flagship product - The Utterly Yours™
Breast Pillow - was designed for women who have to physically
support their breast while nursing to give moms a much simpler
and hands-free process in order to succeed with this endeavor.
Media Contact:
Nadia Jamshidi
408.859.6052
nadia@Utterlyyours.com
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