iPARENTING
MEDIA RECOGNIZES THE Utterly Yours™ BREAST PILLOW AS
ONE OF THE GREATEST PRODUCTS OF 2005
First of its Kind, Mom-Invented Product Delivers Hands-Free
Nursing;
Innovative Pillow Holds Breast in Position and Provides Extra
Support During Feeding
 GREAT
FALLS, VA, November 7, 2005 - The Utterly Yours™ Breast
Pillow was recognized and chosen out of hundreds of products
evaluated as one of the greatest products of 2005 by iParenting
Media - one of the Internet's most popular communities for
parents and parents-to-be. Designed by a mom to simplify the
nursing process, the Utterly Yours™ Breast Pillow is
a crescent-shaped cushion made of high density memory foam
that supports and positions the breast upward so that moms
no longer need to hold their breast while nursing their baby
- ultimately providing a hands-free solution.
"At iParenting Media, we realize the importance of credible
product evaluations when it comes to families, and that's
why the iParenting Media Awards program carefully reviews
and then recognizes the very best products in the marketplace
and makes parents aware of them,” says Alvin All, Chief Executive
Officer of iParenting Media. During the Greatest Products
Call for Entry, we received many wonderful items for families.
The ones that earned the iParenting Media Award exceeded the
high evaluation standards we set.” To be considered for an
award, each company submitted four identical samples of each
product, which were then precisely matched within iParenting's
database of hundreds of experienced reviewers using iParenting's
state-of-the-art technology. An expert, a childcare setting
and a family reviewed the products and submitted a thorough
evaluation of each item. The evaluation process is so thorough
it has attained ISO 9001:2000 Certification from the International
Organization for Standardization (ISO). ISO is the world's
largest developer of standardization regulations, and ISO
9001:2000 is an internationally recognized standard of quality
assurance. Results were compiled and submitted to the iParenting
Media Executive Committee for final approval. The end result
of this comprehensive process is a list of award-winning products
families can feel confident in purchasing for their loved
ones.
The Utterly Yours™ Breast Pillow addresses a common
problem for the common mom. It is designed for larger breasted
women, as well as women with average sized breasts that are
deflated - a common scenario after multiple births. In both
cases, nursing can be an extremely challenging and frustrating
endeavor as it requires moms to physically support their breast
up during feeding making it hard to focus on bonding with
the baby and impossible to multi-task by attending to another
child or even taking a phone call. When dealing with these
forces of gravity, these moms must constantly adjust or hold
their breast to provide the best position for their baby.
This makes nursing a tiresome, frustrating, and often painful
to the wrist-based activity. The Utterly Yours™ Breast
Pillow provides the most comfortable and optimal breast position
for nursing, and is conveniently sized so that moms can throw
it in their purse or diaper bag and use it on the go.
"One of the biggest surprises after giving birth to my son
was how quickly my breasts grew as my body was producing milk,"
said Karen Moritzky, mom to her six month old boy. "While
I was excited by the fact that I could provide my son with
the utmost nutrition, the only way I could get him to latch
on properly was by physically holding my breast the entire
time I was nursing. This became extremely frustrating and
tiresome due to the weight of my breasts, and worse, it prevented
me from being able to bond and enjoy this special time. Since
using the Utterly Yours™ Breast Pillow, I can't imagine
nursing without it. The pillow frees my hand so that I don't
have to worry about keeping my breast in place. It does the
work for me and now I can actually relax."
Utterly Yours™ was established in 2004, and was founded
by a mom to help women overcome common challenges they face
with motherhood. Its flagship product - The Utterly Yours™
Breast Pillow - was designed for women who have to physically
support their breast while nursing to give moms a much simpler
and hands-free process in order to succeed with this endeavor.
To learn more about or order the Utterly Yours™ Breast
Pillow, visit www.utterlyyours.com.
iParenting Media operates one of the Internet's most popular
communities for parents and parents-to-be at www.iParenting.com.
The company publishes the national newsstand magazine Family Energy: Your Guide to Raising Healthy Kids, the #1 family health magazine in the country (www.FamilyEnergy.com), and iParenting Media Award winners are featured in each issue of the magazine. iParenting's Editor-in-Chief, Elisa Ast All, MSJ, writes a syndicated monthly newspaper column and co-hosts an A.I.R.-nominated radio show, Points on Parenting, in which she features her favorite iParenting Media Award winners.
Media Contact:
Nadia Jamshidi
408.859.6052
nadia@utterlyyours.com
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